Starting from the capital of the country (where it has its registered office), the company was created based on the experience of the investors in this sector and from the detection of less exploration of the market in the Setúbal peninsula. Expansion tendencies motivated by the both industrial - ex. VW AutoEuropa - and tourist development with a district epicenter in the city that is part of the exclusive and envied Club of the Most Beautiful Bays in the World, to which only three dozen oceanic bays belong, such as S. Francisco in the United States and Mindelo in Cape Verde .
The region of Setúbal is served by one of the largest water courses born in Portugal, and one of the few rivers in Europe that runs from South to North. With a special ecological sensitivity it has the only community of dolphins existing in the country, splendid in its dexterity and adaptability. In the 1980s, Sado, a city vehicle almost a precursor to the current and successful Daimler Group Smart (Mercedes-Benz, AMG, Fuso, Setra, etc.).
With these mottos, the company emerged precisely under the name Sado complemented by the English word Rent used for the rent a car or car rental, moving in competitive markets, with agility (with a dolphin as its symbol) and energy, seeking its best positioning and business management with companies and individuals.
Service, Assistance, Dedication and Opportunity was therefore the starting motto of SADO Rent, which, with solidity and success, and its Central Services commanded in Lisbon, came to expand precisely in the Lisbon Region and the adjacent regions of Ribatejo and Alentejo. And to the north, more precisely in Greater Porto, also began to make its presence known.
Legally it was decided for several years to maintain its registered office in the said city of Costa Azul, allowing, with the IRC - Tax on Corporate Income Tax -, to benefit the local community.
With a dynamic fleet (more than a thousand cars), diversified customers, a hard core of employees, and solid know-how, together with a business vision, SADORENT has earned the trust and recognition of market segments on the West Coast of Europe.
Already more than ¼ century old - operating in various segments from corporate to leisure/tourism to participation in modern concepts such as car sharing and ride sharing/hailing - the company approaches the market with a modern 360° vision of automobile mobility: SADORENT Serving Automobility for Due Optimization.